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Marketing : Frederick G. Crane, (et...al)

By: Material type: TextPublisher: Toronto,Canada: McGraw-Hill, 2006Edition: 6th Canadian EditionDescription: xxxiii, 588 pages : illustrations ; 23 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0070939861
Subject(s): DDC classification:
  • 658.8 23
LOC classification:
  • HF5415 .C676 2006
Contents:
Marketing in an entrepreneurial context -- Finding and evaluating the right marketing opportunity -- Using marketing research to ensure entrepreneurial success -- Understanding customers and competitors -- Segmentation, targeting, and positioning -- Developing new products and services -- Building and sustaining the entrepreneurial brand -- Entrepreneurial pricing -- Entrepreneurial channel development and supply chain management -- Entrepreneurial promotion: doing more with less! -- The entrepreneurial marketing plan.
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Holdings
Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Books TMU-LIBRARY HF5415 .C676 2006 (Browse shelf(Opens below)) 4754 Available 2017/4754
Books TMU-LIBRARY HF5415 .C676 2006 (Browse shelf(Opens below)) 4755 Available 2017/4755
Books TMU-LIBRARY HF5415 .C676 2006 (Browse shelf(Opens below)) 4752 Available 2017/4752
Books TMU-LIBRARY HF5415 .C676 2006 (Browse shelf(Opens below)) 4753 Available 2017/4753
Books TMU-LIBRARY HF5415 .C676 2006 (Browse shelf(Opens below)) 4751 Available 2017/4751

Includes bibliographical references and index.

Marketing in an entrepreneurial context -- Finding and evaluating the right marketing opportunity -- Using marketing research to ensure entrepreneurial success -- Understanding customers and competitors -- Segmentation, targeting, and positioning -- Developing new products and services -- Building and sustaining the entrepreneurial brand -- Entrepreneurial pricing -- Entrepreneurial channel development and supply chain management -- Entrepreneurial promotion: doing more with less! -- The entrepreneurial marketing plan.

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