Services marketing : managing the service value chain / Manfred Bruhn and Dominik Georgi.
Material type:
TextPublication details: Harlow, England ; New York : Financial Times/Prentice Hall, 2006.Description: xxvi, 478 p. : ill. ; 25 cmISBN: - 0273681575
- 9780273681571
- 658.8 22
- HD9980.5 .B78 2006
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TMU-LIBRARY | HD9980.5 .B78 2006 (Browse shelf(Opens below)) | 4739 | Available | 2017/4739 |
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| HD9940.A2 S93 2007 Promotion in the merchandising environment / | HD9969. E35 2013 Unlabel : selling you without selling out / | HD9980.5 .B38 1989 Managing services marketing : text and readings / | HD9980.5 .B78 2006 Services marketing : managing the service value chain / | HD9980.5 .F57 2006 Service management : operations, strategy, and information technology / | HD9980.5 .Z45 2006 Services marketing : integrating customer focus across the firm / | HDF5697 .B66 1996 Accounting Information Systems / :Transactions ,Processing and Controls. |
Includes bibliographical references (p. 449-466) and index.
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