Contemporary advertising / William F. Arens.
Material type:
TextSeries: The McGraw-Hill/Irwin series in marketingPublication details: Boston : McGraw-Hill Irwin, c2002.Edition: 8th edDescription: 1 v. (various pagings) : ill. (some col.) ; 29 cm. + 1 CD-ROM (4 3/4 in.)ISBN: - 0072415444 (alk. paper)
- 0072451769 (CDROM)
- 659.1 21
- HF5821 .B62 2002
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TMU-LIBRARY | HF5821 .B62 2002 (Browse shelf(Opens below)) | 1735 | Available | 2017/1735 | |||||||||||||
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Books
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TMU-LIBRARY | HF5821 .B62 2002 (Browse shelf(Opens below)) | 1736 | Available | 2017/1736 |
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| HF5726 .B66 2005 300+ successful business letters for all occasions / | HF5736.J6 2011 Records management / | HF5813.U6 A6196 2009 Advertising and society : controversies and consequences / | HF5821 .B62 2002 Contemporary advertising / | HF5821 .B62 2002 Contemporary advertising / | HF5821 .B62 2004 Contemporary advertising / | HF5821 .B62 2006 Contemporary advertising / |
Title on CD-ROM: Student CD-ROM for use with Contemporary advertising. 8th ed.
Includes bibliographical references and indexes.
System requirements for accompanying CD-ROM: IBM PC or 100% compatible with a Pentium/90 MHz processor, 16MB of RAM, 4x CD-ROM, Microsoft Windows 95 or higher, and Microsoft Internet Explorer 5 or higher.
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