Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk.
Material type:
TextPublication details: Englewood Cliffs, NJ : Prentice Hall, c1994.Edition: 5th edDescription: xix, 684 p. : ill. (some col.) ; 27 cmISBN: - 0136690033
- 658.8/342 20
- HF5415.32 .S35 1994
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TMU-LIBRARY | HF5415.32 .S35 1994 (Browse shelf(Opens below)) | 1760 | Available | 2017/1760 |
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| HF5415.2 .Z54 2003 Exploring marketing research / | HF5415.3 .A24 2005 STRATEGIC MARKET MANAGEMENT/ | HF5415.3 .K37 1999 Consumer behavior and managerial decision making / | HF5415.32 .S35 1994 Consumer behavior / | HF5415.32 .S54 2008 Customer behavior : a managerial perspective / | HF5415.32.S6 1999 Consumer behaviour : Buying,Having ,and Being | HF5415.32.S6 1999 Consumer behaviour : Buying,Having ,and Being |
Includes bibliographical references and index.
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