Global marketing / Warren J. Keegan, Mark C. Green.
Material type:
TextPublication details: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2008.Edition: 5th edDescription: xxiv, 643 p. : ill. ; 28 cmISBN: - 9780131754348 (pbk. : alk. paper)
- 0131754343 (pbk. : alk. paper)
- 658.8/4 22
- HF1416 .K443 2008
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TMU-LIBRARY | HF1416 .K443 2008 (Browse shelf(Opens below)) | 4668 | Available | 2017/4668 |
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| HF1416 .K44 1999 Global marketing management / | HF1416 .K443 2005 Global marketing / | HF1416 .K443 2005 Global Marketing. | HF1416 .K443 2008 Global marketing / | HF1416 .K775 2000 International marketing research / | HF1416 .R53 2007 Current Issues in Marketing in the Information Age: An Internet Textbook for College and University Students/ | HF4458.32 .T87 2006 Electronic commerce 2006 : a Managerial perspective / |
Includes bibliographical references and indexes.
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