Marketing management / Philip Kotler.
Material type:
TextPublication details: Upper Saddle River, N.J. : Prentice Hall, c2004.Edition: Canadian 11th edDescription: xxix,702(N1-132) p : col. ill. ; 27 cmISBN: - 0130336297
- 658.8 21
- HF5415.13 .K64 2004
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Various multi-media instructional aids, including a web site, are available to supplement the text.
Includes bibliographical references and indexes.
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