Marketing management / Michael R. Czinkota, Masaaki Kotabe.
Material type:
TextPublication details: Cincinnati : South-Western College Pub., c2001.Edition: 2nd edDescription: xxv, 598 p. : col. ill. ; 28 cmISBN: - 0324022034 (hardcover)
- 658.8 21
- HF5415.13 .C95 2001
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TMU-LIBRARY | HF5415.13 .C95 2001 (Browse shelf(Opens below)) | 4617 | Available | 2017/4617 |
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| HF5415.1265 .S74 1995 World Wide Web marketing : integrating the Internet into your marketing strategy / | HF5415.129 .P45 1997 Marketing channels : a relationship management approach / | HF5415.13 .C496 2007 SUPPLY CHAIN MANAGEMENT: Strategy,Planning,and Operation | HF5415.13 .C95 2001 Marketing management / | HF5415.13 .D48 1997 Marketing management / | HF5415.13 .D846 2005 Principles of advertising & IMC / | HF5415.13 .D846 2005 Principles of advertising & IMC / |
Includes bibliographical references and indexes.
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