Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler.
Material type:
TextPublication details: Boston : McGraw-Hill/Irwin, c2006.Edition: 4th edDescription: xxvii, 708 p. : ill., map ; 27 cmISBN: - 0072961945 (alk. paper)
- 658.8 22
- HD9980.5 .Z45 2006
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TMU-LIBRARY | HD9980.5 .Z45 2006 (Browse shelf(Opens below)) | 4733 | Available | 2017/4733 |
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| HD9980.5 .B38 1989 Managing services marketing : text and readings / | HD9980.5 .B78 2006 Services marketing : managing the service value chain / | HD9980.5 .F57 2006 Service management : operations, strategy, and information technology / | HD9980.5 .Z45 2006 Services marketing : integrating customer focus across the firm / | HDF5697 .B66 1996 Accounting Information Systems / :Transactions ,Processing and Controls. | HDF5697 .B66 1996 Accounting Information Systems / :Transactions ,Processing and Controls. | HE215 .C65 2001 COMMUNICATIONS IN CANADIAN SOCIETY/ |
Includes bibliographical references and index.
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