Marketing research : an applied orientation / Naresh K. Malhotra.
Material type:
TextPublication details: Upper Saddle River, NJ : Prentice Hall, c1999.Edition: 3rd edDescription: xxxv, 763, [61] p. : ill. ; 26 cmISBN: - 0130830445 (case)
- 658.8/3 21
- HF5415.2 .M29 1999
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TMU-LIBRARY | HF5415.2 .M29 1999 (Browse shelf(Opens below)) | 1724 | Available | 2017/1724 |
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| HF5415.2 .C67 2006 Marketing research/ | HF5415.2 .H258 2006 Marketing research : within a changing information environment / | HF5415.2 .M288 2006 Basic marketing research : a decision-making approach / | HF5415.2 .M29 1999 Marketing research : an applied orientation / | HF5415.2 .M29 2003b Marketing research : an applied orientation / | HF5415.2 .M34 2006 Review of Marketing Research/ | HF5415.2 .M3823 2007 Marketing research / |
Includes bibliographical references (p. N1-N34) and index.
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