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Basic marketing research : a decision-making approach / Naresh K. Malhotra, Mark Peterson.

By: Contributor(s): Material type: TextPublication details: Upper Saddle River, N.J. : Pearson/Prentice Hall, 2006.Edition: 2nd edDescription: xl, 631 p. : col. ill. ; 29 cm.+ 1 CD-ROM (4 3/4 in.)ISBN:
  • 0131525425
  • 0131548654
Subject(s): DDC classification:
  • 658.8/3 22
LOC classification:
  • HF5415.2 .M288 2006
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Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Books TMU-LIBRARY HF5415.2 .M288 2006 (Browse shelf(Opens below)) 4612 Available 2017/4612

Includes bibliographical references (p. 593-600) and indexes.

For Windows 98, 2000, XP and Me.

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