Marketing research / David A. Aaker, V. Kumar, George S. Day.
Material type:
TextPublication details: New York : Wiley, c1995.Edition: 5th edDescription: xvi, 783 p.: ill.; 26 cmISBN: - 0471552542
- 658.8/3 20
- HF5415.2 .A14 1995
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TMU-LIBRARY | HF5415.2 .A14 1995 (Browse shelf(Opens below)) | 4609 | Available | 2017/4609 |
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| HF5415.13 .W66 2013 Essential guide to marketing planning / | HF5415.135 .C72 2006 Strategic marketing / | HF5415.135 .C72 2006 Strategic marketing / | HF5415.2 .A14 1995 Marketing research / | HF5415.2 .A14 2004 Marketing research / | HF5415.2 .B779 2000 Marketing research / | HF5415.2B779 2000 Marketing research |
Includes bibliographical references and index.
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