Global marketing strategies / Jean-Pierre Jeannet, H. David Hennessey.
Material type:
TextPublication details: Boston, Mass. : Houghton Mifflin, c2004.Edition: 6th edDescription: xxi, 613 p. : ill. (some col.) ; 24 cmISBN: - 0618310592
- 658.8/4 22
- HF1416 .J43 2004
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TMU-LIBRARY | HF1416 .J43 2004 (Browse shelf(Opens below)) | 1731 | Available | 2017/1731 |
Includes bibliographical references and indexes.
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