Marketing management : analysis, planning, implementation, and control / Philip Kotler.
Material type:
TextSeries: The Prentice-Hall international series in marketingPublication details: Upper Saddle River, NJ : Prentice Hall, c1997.Edition: 9th edDescription: 1 v. (various pagings) : ill. (chiefly col.), maps ; 27 cmISBN: - 0132435101 (case)
- 658.8 20
- HF5415.13 .K64 1997
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TMU-LIBRARY | HF5415.13 .K64 1997 (Browse shelf(Opens below)) | 4644 | Available | 2017/4644 |
Includes bibliographical references and indexes.
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