The (un)common sense of advertising : (Record no. 5364)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00420nam a22001457a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230621113313.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220829b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780761997368 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | OST |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5823 |
| Item number | .T59 2003 |
| 245 ## - TITLE STATEMENT | |
| Title | The (un)common sense of advertising : |
| Remainder of title | getting the basics right / |
| Statement of responsibility, etc. | Tiwari, Sanjay |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | NEW DELHI: |
| Name of publisher, distributor, etc. | Response Books |
| Date of publication, distribution, etc. | 2003 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 322p. |
| Other physical details | :ill. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | TMU-LIBRARY | TMU-LIBRARY | General stacks | 08/29/2022 | PURCHASE | HF5823 .T59 2003 | 2022/13,472 | 08/29/2022 | 13,472 | 08/29/2022 | ||||||
| Library of Congress Classification | TMU-LIBRARY | TMU-LIBRARY | General stacks | 08/29/2022 | PURCHASE | HF5823 .T59 2003 | 2022/13,473 | 08/29/2022 | 13,473 | 08/29/2022 |