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Strategic marketing : Concepts and cases /

Cravens, David W.

Strategic marketing : Concepts and cases / David, W. Cravens - 11th ed - New Jersey : Pearson /prentice hall 2007. - xxxi, 393 p. : ill. ; - McGraw-Hill/Irwin series in marketing .

ISBN: 0131869493

Subjects--Topical Terms:
Marketing
Marketing--Management.
Marketing

LC Class. No.: HD30.28 / .D38 2007

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