A framework for marketing management /
Kotler, Philip.
A framework for marketing management / Philip Kotler. - Canadian ed. - Upper Saddle River, N.J. : Pearson/Prentice Hall, 2008. - xxiii, 377 p. : ill. ; 24 cm.
Includes bibliographical references and index.
0131213458
2005056450
Marketing--Management.
HF5415.13 / .K66 2008
658.8
A framework for marketing management / Philip Kotler. - Canadian ed. - Upper Saddle River, N.J. : Pearson/Prentice Hall, 2008. - xxiii, 377 p. : ill. ; 24 cm.
Includes bibliographical references and index.
0131213458
2005056450
Marketing--Management.
HF5415.13 / .K66 2008
658.8