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INTEGRATED MARKETING COMMUNICATIONS: Strategic Planning Perspective/

INTEGRATED MARKETING COMMUNICATIONS: Strategic Planning Perspective/ Tuckwell,Keith J. - Toronto,Canada.: PEARSON/Prentice-Hall, c2005. - xix,423 p.: ill.; 28 cm.

ISBN: 0131405381

LC Class. No.: HF 5415.123 / .T83 2005

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