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INTEGRATED MARKETING COMMUNICATIONS: STRATEGIC PLANNING PERSPECTIVES/

INTEGRATED MARKETING COMMUNICATIONS: STRATEGIC PLANNING PERSPECTIVES/ Tuckwell,Keith J. - 2nd edition. - Toronto,Canada.: PEARSON/Prentice-Hall, c2008. - xxiii,440 p.: ill.; 28 cm.

0132199122

HF 5415.123 / .T83 2008