INTEGRATED MARKETING COMMUNICATIONS: STRATEGIC PLANNING PERSPECTIVES/
INTEGRATED MARKETING COMMUNICATIONS: STRATEGIC PLANNING PERSPECTIVES/
Tuckwell,Keith J.
- 2nd edition.
- Toronto,Canada.: PEARSON/Prentice-Hall, c2008.
- xxiii,440 p.: ill.; 28 cm.
0132199122
HF 5415.123 / .T83 2008
0132199122
HF 5415.123 / .T83 2008