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SERVICES MARKETING: PEOPLE,TECHNOLOGY,STRATEGY/

SERVICES MARKETING: PEOPLE,TECHNOLOGY,STRATEGY/ Lovelock,Christopher...(et al) - Canadian edition. - Toronto,Canada.: PEARSON/Prentice Hall, c2008 - xix,636 p.: ill.; 28 cm.

ISBN: 0131879286

LC Class. No.: HF5415.13 / .L68 2008

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