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Principles of marketing /

Kotler, Philip.

Principles of marketing / Philip Kotler, Gary Armstrong. - 8th Canadian ed. - Toronto, Canada: PEARSON, c2011. - xxi,643(A1-S16) p : col. ill. ; 29 cm. +

Includes bibliographical references and indexes.

System requirements for accompanying computer disc: Windows 95.

ISBN: 9780135084571

LCCN: 98003761

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415 / .K636 2011

Dewey Class. No.: 658.8

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