Contemporary marketing : wired /
Boone, Louis E.
Contemporary marketing : wired / Louis E. Boone, David L. Kurtz. - 1st Canadian ed. - Australia : THOMSON/NELSON, c2007. - liv,680(A1-I 26) p : ill. ; 29 cm. + - The Dryden Press series in marketing .
"Discovering your marketing career / by Eric Sandburg"--Disk.
Includes bibliographical references and index.
9780176251765 (book)
97097635
Marketing.
HF5415 / .B53 2007
658.8
Contemporary marketing : wired / Louis E. Boone, David L. Kurtz. - 1st Canadian ed. - Australia : THOMSON/NELSON, c2007. - liv,680(A1-I 26) p : ill. ; 29 cm. + - The Dryden Press series in marketing .
"Discovering your marketing career / by Eric Sandburg"--Disk.
Includes bibliographical references and index.
9780176251765 (book)
97097635
Marketing.
HF5415 / .B53 2007
658.8