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Marketing : an introduction /

Armstrong, Gary

Marketing : an introduction / Gary Armstrong, Philip Kotler. - 10th ed. - Toronto : PEARSON, c2015. - xxvi, 630 p. : ill. (chiefly col.) ; 29 cm.

Includes bibliographical references and index.

ISBN: 9780133373141 (alk. paper) 0136102433

LCCN: 2009046409

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415 / .K625 2015

Dewey Class. No.: 658.8

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