Marketing : real people, real decisions /
Marketing : real people, real decisions /
Michael R. Solomon ... [et al.].
- 1st Canadian ed.
- Toronto : Prentice Hall , 2003.
- xx, 587 p. : col. ill. ; 27 cm.
Previous ed. entered under: Solomon, Michael R.
Includes bibliographical references and index.
What is marketing? -- Strategy and environment -- Marketing research -- Consumer behaviour -- Business-to-business marketing -- Segmentation, targeting, positioning and CRM -- Creating the product -- Managing the product -- Services marketing -- Pricing the product -- Integrated marketing communications -- Advertising, PR, sales and sales promotion -- Retail and distribution.
9780273708803 (pbk.) 0130460869
2008055087
Marketing--Vocational guidance.
HF5415.35 / .S65 2003
658.8
Previous ed. entered under: Solomon, Michael R.
Includes bibliographical references and index.
What is marketing? -- Strategy and environment -- Marketing research -- Consumer behaviour -- Business-to-business marketing -- Segmentation, targeting, positioning and CRM -- Creating the product -- Managing the product -- Services marketing -- Pricing the product -- Integrated marketing communications -- Advertising, PR, sales and sales promotion -- Retail and distribution.
9780273708803 (pbk.) 0130460869
2008055087
Marketing--Vocational guidance.
HF5415.35 / .S65 2003
658.8