Fundamentals of marketing /
Stanton, William J.
Fundamentals of marketing / William J. Stanton. - 7th Canadian ed. - New York : McGraw-Hill, c1991. - xxviii, 795 p. : ill. ; 25 cm. - McGraw-Hill series in marketing .
Includes bibliographical references and indexes.
0070609071
83013562
Marketing.
Marketing--Case studies.
HF5415 / .S745 1991
658.8
Fundamentals of marketing / William J. Stanton. - 7th Canadian ed. - New York : McGraw-Hill, c1991. - xxviii, 795 p. : ill. ; 25 cm. - McGraw-Hill series in marketing .
Includes bibliographical references and indexes.
0070609071
83013562
Marketing.
Marketing--Case studies.
HF5415 / .S745 1991
658.8