Marketing management /
Kotler, Philip.
Marketing management / Philip Kotler. - 10th Canadian ed. - Upper Saddle River, N.J. : Prentice Hall, c2001. - xxiv,775 p : col. ill. ; 27 cm.
Various multi-media instructional aids, including a web site, are available to supplement the text.
Includes bibliographical references and indexes.
01301144290
2002022481
Marketing--Management.
HF5415.13 / .K64 2001
658.8
Marketing management / Philip Kotler. - 10th Canadian ed. - Upper Saddle River, N.J. : Prentice Hall, c2001. - xxiv,775 p : col. ill. ; 27 cm.
Various multi-media instructional aids, including a web site, are available to supplement the text.
Includes bibliographical references and indexes.
01301144290
2002022481
Marketing--Management.
HF5415.13 / .K64 2001
658.8