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Marketing communications : engagements, strategies, and practice/

Fill, Chris.

Marketing communications : engagements, strategies, and practice/ Chris Fill. - 4th ed. - Harlow, England ; New York : Financial Time Prentice Hall, 2005. - xxxii, 911 p. : ill. (some col.) ; 25 cm.

Includes bibliographical references and indexes.

ISBN: 0273687727 (pbk.)

LCCN: 2001034648

Subjects--Topical Terms:
Communication in marketing.
Marketing channels.
Sales promotion.

LC Class. No.: HF5415.123 / .F55 2005

Dewey Class. No.: 658.8/02

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