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Customer behavior : a managerial perspective /

Sheth, Jagdish N.

Customer behavior : a managerial perspective / Jagdish N. Sheth, Banwari Mittal. - 1st Canadian ed. - Australia: Thomson/South-Western, c2004. - xxvi, 521 p. : ill. ; 27 cm.

Includes bibliographical references and indexes.

ISBN: 9780176406202

ISSN:

LCCN: 2002112213

Subjects--Topical Terms:
Consumer behavior.
Consumers' preferences.
Consumer satisfaction.
Marketing.

LC Class. No.: HF5415.32 / .S54 2008

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