Global marketing management /
Keegan, Warren J.
Global marketing management / Warren J. Keegan. - 2nd Canadian ed. - Upper Saddle River, N.J. : Prentice Hall, c1999. - xiii, 625 p. : ill., maps ; 26 cm. - Prentice Hall series in marketing .
Includes bibliographical references and indexes.
01392356663
98023506
Export marketing--Management.
Export marketing--Management--Case studies.
HF1416 / .K44 1999
658.8/48
Global marketing management / Warren J. Keegan. - 2nd Canadian ed. - Upper Saddle River, N.J. : Prentice Hall, c1999. - xiii, 625 p. : ill., maps ; 26 cm. - Prentice Hall series in marketing .
Includes bibliographical references and indexes.
01392356663
98023506
Export marketing--Management.
Export marketing--Management--Case studies.
HF1416 / .K44 1999
658.8/48