Marketing research : an aid to decision making /
Shao, Alan T.
Marketing research : an aid to decision making / Alan T. Shao. - 2nd ed. - Cincinnati, Ohio : South-Western/Thomson Learning, c2002. - xxiii, 610 p. : ill. ; 28 cm.
Includes bibliographical references and index.
0324074506 (alk. paper)
2001031095
Marketing research.
HF5415.2 / .S469 2002
658.8/3
Marketing research : an aid to decision making / Alan T. Shao. - 2nd ed. - Cincinnati, Ohio : South-Western/Thomson Learning, c2002. - xxiii, 610 p. : ill. ; 28 cm.
Includes bibliographical references and index.
0324074506 (alk. paper)
2001031095
Marketing research.
HF5415.2 / .S469 2002
658.8/3