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Marketing management : Analysis, Planning, Implementation,and Control /

Kotler, Philip.

Marketing management : Analysis, Planning, Implementation,and Control / Philip Kotler, Ronald E. Turner. - Canadian 9th ed. - Scarborough, Ont. : Prentice-Hall of Canada, c1998. - xxiv, 787(C1-I31) p. : ill. ; 25 cm.

Includes bibliographical references and indexes.

ISBN: 0136034322 : $19.95

LCCN: 80498811

Nat. Bib. No.: C79-94023-X

Subjects--Topical Terms:
Marketing--Management.

LC Class. No.: HF5415.13 / .K64 1998

Dewey Class. No.: 658.8

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