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Marketing research /

Aaker, David A.

Marketing research / David A. Aaker, V. Kumar, George S. Day. - 8th ed. - New York : John Wiley & Sons, c2004. - xvii, 774 p. : ill. ; 26 cm.

Includes bibliographical references and index.

ISBN: 047123057X (cloth)

LCCN: 2003057663

Subjects--Topical Terms:
Marketing research.

LC Class. No.: HF5415.2 / .A14 2004

Dewey Class. No.: 658.8/3

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