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Marketing research : methodological foundations /

Churchill, Gilbert A.

Marketing research : methodological foundations / Gilbert A. Churchill, Jr. - 6th ed. - Forth Worth : Dryden Press, c1995. - xxxiv, 1117, [40] p. : ill. ; 24 cm.

Statistics command summary card inserted.

Includes bibliographical references and index.

ISBN: 0030983665

LCCN: 93074358

Subjects--Topical Terms:
Marketing research.

LC Class. No.: HF5415.2 / .C5 1995

Dewey Class. No.: 658.8/3

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