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Essential guide to marketing planning / Marian Burk Wood.

By: Material type: TextPublication details: Harlow, Eng. ; New York, NY : Pearson, 2013.Edition: 3rd edDescription: xxiii,299 p. : ill. ; 25 cmISBN:
  • 9780273773634 (pbk.)
Subject(s): DDC classification:
  • 658.8/02 22
LOC classification:
  • HF5415.13 .W66 2013
Contents:
Introduction to marketing planning today -- Analysing the current situation -- Analysing customers and markets -- Planning segmentation, targeting, and positioning -- Planning direction, objectives, and strategy -- Planning for products and brands -- Planning for pricing -- Planning for channels and logistics -- Planning for communications and influence -- Supporting the marketing mix -- Planning metrics and performance measurement -- Planning implementation and control.
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Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Books TMU-LIBRARY General stacks HF5415.13 .W66 2013 (Browse shelf(Opens below)) 4778 Available 2017/4778

Includes index.

Introduction to marketing planning today -- Analysing the current situation -- Analysing customers and markets -- Planning segmentation, targeting, and positioning -- Planning direction, objectives, and strategy -- Planning for products and brands -- Planning for pricing -- Planning for channels and logistics -- Planning for communications and influence -- Supporting the marketing mix -- Planning metrics and performance measurement -- Planning implementation and control.

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