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Marketing : real people, real decisions / Michael R. Solomon ... [et al.].

Contributor(s): Material type: TextPublication details: Toronto Canada : Prentice Hall, 2005.Edition: 2nd Canadian edDescription: xxiv, 564 p. : col. ill. ; 27 cmISBN:
  • 013127273X
  • 0131272273X
Subject(s): DDC classification:
  • 658.8 22
LOC classification:
  • HF5415.35 .S65 2005
Contents:
What is marketing? -- Strategy and environment -- Marketing research -- Consumer behaviour -- Business-to-business marketing -- Segmentation, targeting, positioning and CRM -- Creating the product -- Managing the product -- Services marketing -- Pricing the product -- Integrated marketing communications -- Advertising, PR, sales and sales promotion -- Retail and distribution.
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Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Books TMU-LIBRARY HF5415.35 .S65 2005 (Browse shelf(Opens below)) 1801 Available 2017/1801

Previous ed. entered under: Solomon, Michael R.

Includes bibliographical references and index.

What is marketing? -- Strategy and environment -- Marketing research -- Consumer behaviour -- Business-to-business marketing -- Segmentation, targeting, positioning and CRM -- Creating the product -- Managing the product -- Services marketing -- Pricing the product -- Integrated marketing communications -- Advertising, PR, sales and sales promotion -- Retail and distribution.

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