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Marketing / Dhruv Grewal, Michael Levy.

By: Contributor(s): Material type: TextPublication details: Boston : McGraw-Hill Irwin, c2010.Edition: 2nd edDescription: xxxv, 683 p. : ill. (chiefly col.), col. maps ; 29 cmISBN:
  • 9780073380957 (alk. paper)
  • 0073380954 (alk. paper)
Subject(s): DDC classification:
  • 658.8 22
LOC classification:
  • HF5415 .G675 2010
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Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Books TMU-LIBRARY HF5415 .G675 2010 (Browse shelf(Opens below)) 4701 Available 2017/4701

Includes bibliographical references (p. 625-656) and indexes.

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