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Principles of advertising & IMC / Tom Duncan.

By: Contributor(s): Material type: TextSeries: The McGraw-Hill/Irwin series in marketingPublication details: Chicago, IL : McGraw-Hill/Irwin, c2005.Edition: 2nd edDescription: xxvii, 774 p. : col. ill. ; 29 cmISBN:
  • 0072537744 (alk. paper)
  • 0071111182 (international : alk. paper)
Other title:
  • Principles of advertising and IMC
Subject(s): DDC classification:
  • 658.8/27 22
LOC classification:
  • HF5415.13 .D846 2005
Online resources:
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Holdings
Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Books TMU-LIBRARY HF5415.13 .D846 2005 (Browse shelf(Opens below)) 4634 Available 2017/4634
Books TMU-LIBRARY HF5415.13 .D846 2005 (Browse shelf(Opens below)) 4633 Available 2017/4633

Revision of: IMC / Tom Duncan. 1st ed. 2002.

Includes bibliographical references and index.

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