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The portable MBA in marketing / Charles D. Schewe, Alexander Watson Hiam.

By: Material type: TextSeries: The portable MBA seriesPublication details: New York : Wiley, c1998.Edition: 2nd edDescription: xiii, 497 p. ; 26 cmISBN:
  • 0471193674 (cloth : alk. paper)
Contained works: Subject(s): DDC classification:
  • 658.8 21
LOC classification:
  • HF5415.13 .H47 1998
Online resources:
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Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Books TMU-LIBRARY HF5415.13 .H47 1998 (Browse shelf(Opens below)) 4693 Available 2017/4693

Rev. ed. of: The portable MBA in marketing / Alexander Hiam. c1992.

Includes bibliographical references (p. 475-477) and index.

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