Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler.
Material type:
TextPublication details: Boston : McGraw-Hill/Irwin, c2006.Edition: 4th edDescription: xxvii, 708 p. : ill., map ; 27 cmISBN: - 0072961945 (alk. paper)
- 658.8 22
- HD9980.5 .Z45 2006
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Call number | Materials specified | Vol info | URL | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Books
|
TMU-LIBRARY | HD9980.5 .Z45 2006 (Browse shelf(Opens below)) | 4733 | Available | 2017/4733 |
Includes bibliographical references and index.
There are no comments on this title.
Log in to your account to post a comment.