Marketing research : methodological foundations / Gilbert A. Churchill, Jr., Dawn Iacobucci.
Material type:
TextSeries: The Harcourt series in marketingPublication details: Fort Worth : Harcourt College Publishers, c2002.Edition: 8th edDescription: xxvi, 1006 p. : ill. ; 26 cmISBN: - 0030331013
- 658.8/3 21
- HF5415.2 .C5 2002
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TMU-LIBRARY | HF5415.2 .C5 2002 (Browse shelf(Opens below)) | 4613 | Available | 2017/4613 |
Includes bibliographical references and indexes.
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