Marketing research / Alvin C. Burns, Ronald F. Bush.
Material type:
TextPublication details: Upper Saddle River, N.J. : Prentice Hall, c2000.Edition: 3rd edDescription: xxi, 699 p. : ill. (some col.) ; 26 cm. + l computer laser optical disc (4 3/4 in.)ISBN: - 0130144118
- 658.8/3 21
- HF5415.2 .B779 2000
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TMU-LIBRARY | HF5415.2 .B779 2000 (Browse shelf(Opens below)) | 4656 | Available | 2017/4656 |
Includes bibliographical references (p. 677-689) and index.
System requirements for accompanying computer discs: Windows 95 or Windows NT 3.51 or higher.
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