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Marketing research / Alvin C. Burns, Ronald F. Bush.

By: Contributor(s): Material type: TextPublication details: Upper Saddle River, N.J. : Prentice Hall, c2000.Edition: 3rd edDescription: xxi, 699 p. : ill. (some col.) ; 26 cm. + l computer laser optical disc (4 3/4 in.)ISBN:
  • 0130144118
Subject(s): DDC classification:
  • 658.8/3 21
LOC classification:
  • HF5415.2 .B779 2000
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Holdings
Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Books TMU-LIBRARY HF5415.2 .B779 2000 (Browse shelf(Opens below)) 4656 Available 2017/4656

Includes bibliographical references (p. 677-689) and index.

System requirements for accompanying computer discs: Windows 95 or Windows NT 3.51 or higher.

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